Region - France


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    Alexandre Koiransky found his first job on Google. The gig was selling Cognac door to door in the Southside of Chicago. The French guy from Versailles soon grew tired of that job.


    Alexandre fell in love with the African American culture and its exceptional people. He wanted to have a greater impact than selling expensive bottles to people who could barely afford it. He hit upon the idea of applying the fair-trade philosophy to spirits. The first step was seeking out Fairtrade certified ingredients – Bolivian quinoa for make vodka, Uzbek Juniper berries for gin, Mexican coffee for liqueur. That’s how the journey of FAIR began. The name was an obvious choice.


    FAIR’s products are distilled in Cognac, and Alexandre initially had a hard time convincing local people about his idea – one fair trade ingredient per spirit. FAIR sources ingredients from all around the globe. The ingredients come home to Cognac where Master Brewer and Distiller, Philip Laclie, works on them to create award-winning spirits.


    FAIR is the world’s first Fairtrade-certified alcohol brand. The company behind FAIR is Ethical Wine and Spirits, an independent fine spirits producer established in 2009.


    40 % ABV – 700ml

    It is the only vodka in the world made with quinoa. It is also the first fair trade certified vodka in the world.


    The quinoa that finds its home in the spirit is a superfood sustainably harvested by over 1,200 small producers in the Bolivian Altiplano, high in the Andes mountains. The organic quinoa is sourced from the Anapqui Cooperative. It travels over to Cognac where it is undergoes a double brewing operation, and subsequent distillation in a craft authentic column. The result is a silky-smooth vodka with a touch of sweetness and delicate aroma.


    FAIR vodka can be enjoyed on its own, chilled or at room temperature. It makes a base for cocktails like a dry Martini, or Andean Mule, with ginger beer and lime.


    The vodka has won a slew of awards including Gold (in 2020, 2018, 2009) by Beverage Testing Institute Double Gold at Asia Spirits Masters 2014 and Silver at SF World Spirits Competition 2012.


    Tasting Notes: Quinoa gives this colourless vodka a smooth, fruity and spice character. On the nose, it is full-bodied, creamy and mineral, featuring ripe fruits like pear and strawberry, and sweet spices like cinnamon. As it rests, it develops an herbaceous aroma. The palate is a balance of fruit notes and coffee and walnut, with an underpinned hint of spice. Some may note a refreshing bitterness, too. It’s gently warming on the throat, with no burn but a crisp, mild bite and an attractively oily mouthfeel. The finish is long and enveloping.