Alexandre Koiransky found his first job on Google. The gig was selling Cognac door to door in the Southside of Chicago. The French guy from Versailles soon grew tired of that job.
Alexandre fell in love with the African American culture and its exceptional people. He wanted to have a greater impact than selling expensive bottles to people who could barely afford it. He hit upon the idea of applying the fair-trade philosophy to spirits. The first step was seeking out Fairtrade certified ingredients – Bolivian quinoa for make vodka, Uzbek Juniper berries for gin, Mexican coffee for liqueur. That’s how the journey of FAIR began. The name was an obvious choice.
FAIR’s products are distilled in Cognac, and Alexandre initially had a hard time convincing local people about his idea – one fair trade ingredient per spirit. FAIR sources ingredients from all around the globe. The ingredients come home to Cognac where Master Brewer and Distiller, Philip Laclie, works on them to create award-winning spirits.
FAIR is the world’s first Fairtrade-certified alcohol brand. The company behind FAIR is Ethical Wine and Spirits, an independent fine spirits producer established in 2009.
42 % ABV – 700ml
This delicately flavoured gin contains juniper berries sourced from Varganza village in Samarkand. The berries come from Dustkul Bogi cooperative, which works with 3,050 micro producers. These berries are macerated with cardamom and coriander from Samarkanda, angelica, grains of paradise, and other organic botanicals from India. The maceration happens in small batches for a week. The liquid undergoes single distillation in 200-litre batches, in a hand-made alembic copper still called the Stupfler — one of the best stills for small batch gin and reputed for retaining more flavour than any other still.
The final distilled gin is well-rounded with a refined lemon flavour that can be enjoyed in a classic G&T or in a cucumber gimlet. Garnish with a lemon peel twist.
Tasting Notes: In the glass, the gin is clear and has aromas of juniper, spice and baked lemon bars. It moves to a strong juniper flavour on the palate, with coriander, citrus notes and fragrant but mild spices. The finish is long, clean and fresh. It’s a well-rounded gin with a curiously sweet and lemony flavour.
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